I've had the pleasure of working with independent editor Lorin Oberweger and attending several of her Free Expressions conferences including The Breakout Novel with Donald Maass. For fun, she created a few t-shirts that including key phrases from some of the workshops. They caught on, and the rest is history.
I love my mugs because after writing a scene or a chapter or whatever it is that I'm writing, I can look back and check off:
1) Was there "Tension on Every Page?"
2) Did I try to "Make it Worse?"
3) Am I continuing to "Raise the Stakes?"
If I haven't, well, first, I grab another cup of coffee, then I dig in again.
You can check out Lorin's fun and informative merch here.