Do You Really Need a Short Pitch for a Conference?

This post from the BookEnds Literary Agency blog was shared around last week: Why Authors Need to Dump the Elevator Pitch. The dreaded "elevator pitch" is suggested in most conference preparation materials as essential—what if you happen to be walking down a hotel hallway with an agent, or standing in the buffet line, or in an elevator together? Surely you'd want to have a few sentence pitch for your book so you wouldn't waste the golden opportunity?

Well, I couldn't agree with the post above more. If you're feeling exhausted after a few days of the conference, imagine how it must be for the faculty. You might want a few-sentence pitch for the new friends you're going to meet at the conference, but definitely not for agents. If they want to hear about your book, they'll ask—and if you've gotten to that point, trust me, you'll have more than a few sentences to get their attention.

It basically comes down to the reminder that agents are people too. If you wouldn't like to be accosted by endless streams of people stammering out elevator pitches while you're on the way to the bathroom, or to your hotel room to lie down for ten minutes before the next round of pitches and classes, then why would you do it to someone else?

If you're planning to attend a writer's conference this summer, we have a series of conference survival tips here on the blog that can help you put your best foot forward!

How to Do Your Research Before a Conference

One of my favorite events of the year is coming up this week—the Midwest Writer's Workshop! I've written about the things I love about this conference before, but I thought I'd talk about something different this year: what you should research beforehand.

Research, you might be saying? Why do I need to do research? The reason I'm going is to learn things, after all. But here's the truth: you will get so much more out of attending a writing conference or workshop if you take the time to get yourself properly oriented beforehand.

Here are some of the main areas that should be your focus:

1. Your Novel

This might sound strange, but one of the first things you should do is take a good, hard look at your own writing. Figure out what category (YA, MG, Children's, Adult, NA?) it fits into as well as what genre (sci-fi, memoir, romance, contemporary, etc.). 

I've been to nearly a dozen conferences now, and I've seen so many people wasting their time and the publishing professionals' time because they have no idea what they're writing. Usually this can be figured out with an hour's worth of Google searching.

If you're planning to go for the traditional publishing route and query your novel to agents soon, it's also a good idea to take the time to research query letters and take a stab at writing one of your own before the conference. Not only will you have something to give to anyone who asks the dreaded, "So what are you writing?" question, but you'll also have a starting point if you're attending any sessions or workshops on query writing.

2. The Publishing Professionals Attending

This is a big one. Take the time to find out everything you can about the agents, editors, and other publishing professionals who will be at the conference. This will enable you to pick the right ones to pitch to if that opportunity is offered—don't waste their time and yours by pitching your adult memoir to an agent who only does YA!

I always start with the person's official website, if they have one. Then you can move on to their Publisher's Marketplace page, social media accounts, and interviews around the web. Try searching for things like "agent name interview" to find these.

3. Conference Etiquette

Finally, make sure you know what kinds of things are and aren't acceptable at writer's conferences so you don't make the wrong impression. I did a whole separate post about this a few years ago that covers the basics.

If you do your research beforehand, I guarantee that your conference experience will go more smoothly. And now, if you'll excuse me, I have some agent interviews to read....

Writer's Conference Basics

I'm off to the Western PA SCBWI conference in Pittsburgh this weekend (with my husband and four-month-old baby in tow—wish me luck!). This will be the fifth writer's conference I've attended. I feel like I'm finally starting to get the hang of them.

If you're a long-time reader of Thinking to Inking, you might remember the conference survival guide I posted last year. This time, rather than advice on nerves or particulars of etiquette, I want to focus on the basic three things that I think are needed for a successful conference.

1. Do some research.
I've seen this over and over again at each conference I've attended. Do at least enough research before you go to know how traditional publishing works, what an agent or editor does, and what type of book you're writing. I've actually heard people ask agents questions in seminars like, "What genre is my fiction novel about my life?" or "Why do I need an agent? Don't you just want to take a cut of my money?" Trust me, you don't want to be THAT guy/girl.

2. Don't be a jerk.
This one is similar to #1, but it gets its own number because it's just as important. Agents, editors, conference organizers, published writers—they're all people too. (A friend of mine wrote an excellent blog post about agents in particular.) They have good and bad days, times when they feel overwhelmed, and times when they really just need to go to the bathroom or go outside for some air. You'll get your chance to talk to them. Treat them politely.

3. FOLLOW DIRECTIONS.
This one gets all capital letters because it's really, really important. Follow the rules. If the pre-conference materials say to print out ten copies of your first five pages, DO IT. Supposed to be there at 10:30 am for registration? That's when you should arrive. Someone tells you that you have a certain time slot to pitch to an agent? Be there on time, ready to go. Conferences are set up to work as smoothly as possible, and it's people who don't follow directions that create snags and problems.

Writer's Conference Survival Guide Part 2: Conference Etiquette

This week's conference survival topic is etiquette.

As I discussed in the first post of this series on overcoming nerves, going to a conference can be terrifying because of the ever-persistant thought that what you do or say might make or break the rest of your career. While this is probably not true, you do want to make a good impression. Don't be memorable in the worst way possible--as the person who thought the rules didn't apply to him or her.

Which brings us to the first tip.

1. Follow the rules. If the conference organizers ask you to arrive fifteen minutes early for your workshops, or to dress in business casual attire, or to leave your stock of self-published books at home, follow their instructions. It's common courtesy, and I guarantee you will incur the wrath of people who carefully followed the rules to the letter if you think you're the only one exempt.

2. Remember that agents and editors are people too. My friend did a great blog post on this subject, complete with many excellent GIFs. Keep the golden rule in mind: would you want pushy people trying to sell you something while you were in the bathroom, or interrupting a conversation with a friend to thrust a manuscript into your hands?

While many agents don't mind hearing your pitch outside of officially scheduled pitch sessions, use common sense to decide when it's an appropriate time. While hanging out at meals is generally acceptable, or maybe after a workshop session. It's always a good idea to ask first, though. Leading with, "Do you mind if I tell you about my book?" never hurts.

3. Be prepared. Think of the conference like a job interview. You'll make a better impression if you come prepared. Do some research on the agents, editors, and presenters who will be at the conference to determine if they'd be a good fit for your work. There's not much worse than giving your whole spiel to an industry professional only to hear something like, "Sounds great, but I don't represent adult books."

4. Use common courtesy. Here I'm talking about the basics. Turn off your cell phone when you're in a workshop or pitch session. Arrive on time for your appointments. Don't chew a snack noisily while someone is presenting. Don't interrupt if other people are talking, or monopolize the conversation if you're in a group setting. Don't corner agents or editors in a confined space like an elevator. No stalking!

Most of those may seem pretty obvious... but truthfully, I've seen ALL of those faux pas at the handful of conferences I've attended, so maybe it doesn't hurt to point them out.

Next week, I'll be talking about another important aspect of conferences: networking!