THE NIGHT HOUSE: Blog hop, guest post and giveaway!

To celebrate the release of THE NIGHT HOUSE, author Rachel Tafoya has graciously offered to guest blog here at ThinkingToInking and share her writing advice with us. Yay!  We are thrilled to have her.

Check out her post below, and be sure to scroll down to the bottom for a chance to win your very own copy of THE NIGHT HOUSE. 

Writing With Others by Rachel Tafoya, author of THE NIGHT HOUSE

I’ve been writing all my life, telling stories and telling other people about the books I’m reading. My writing was highly influenced by what I was reading at the time. It still is, but when I was younger, I borrowed characters and settings. And I had people who would write with me. Back in elementary and middle school, I had a writing partner and we would send chapters back and forth to each other. I can’t say the writing was good, but I had fun, and I wrote a ton. 

Having a friend to talk about writing with and to share stories with is paramount. When I got a little older, I joined a teen writing class, and that was when my writing really improved. I was able to get weekly new inspiration and hear other people’s work. I think the biggest inspiration was our teacher, Jonathan Maberry who wrote the Rot and Ruin series, which I love. He told us his wild tales of publishing and told us all the time that it IS possible to get published, anyone can do it, and we should try. 

I had thought to myself before this class that I wanted to be a writer. My dad is a writer, and his story inspired me too, but this class was when I really dedicated myself to it. So my advice to anyone trying to become a writer: find other writers! Nothing will inspire you more than talking to others about it, and sharing your writing with someone else. It’s scary for sure, but it’ll make you more comfortable with your own work, and it’ll allow you to learn how to critique others. Mostly, I think you’ll have fun! 

ABOUT THE NIGHT HOUSE
Publication date: December 9, 2014
Author: Rachel Tafoya

Bianca St. Germain works at a Night House, a place where vampires like the aristocratic Jeremiah Archer, pay to feed on humans, and she doesn’t much care what others think of her. Themoney is good, and at least there, she’s safe. Bianca also doesn’t care that the Night House is killing her. All she cares about is: nauth, the highly addictive poison in vampire bites that brings a euphoria like no drug ever could.

But when Bianca meets James, a reclusive empath who feels everything she does, for the first time, she considers a life outside of the Night House and a someone worth living for. But Jeremiah has decided to keep Bianca for himself; he won’t allow her to walk away.

As she allows her feelings for James to grow, she struggles to contain nauth’s strong hold on her life. If they are to have a future, James must make her see what she’s worth, what she means to him, before Jeremiah and nauth claim her for good.

Amazon | Barnes & Noble | Kobo | Chapters Indigo! | TBD | IndieBound

ABOUT RACHEL TAFOYA:

Rachel Tafoya studied creative writing while at Solebury School and was published in their student run literary magazine, SLAM. She attended a writing program for teens at both Susquehanna University and Denison University, and the Experimental Writing for Teens class and Novels for Young Writers program, both run by NY Times bestselling author, Jonathan Maberry. Rachel is the daughter crime author Dennis Tafoya.

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Keeping it Real Even During the Holidays

I think revising is like decorating for the holidays.  I spend hours scouring pinterest looking for ideas for home décor. I do the same with ideas on how to revise.  I don't know why, but it inspires me.  Or maybe it is just procrastination.  But eventually I do get motivated and take a look at my house or my writing.  I make a list and I check it twice to find out what will work or not.  Then it is time to spruce up the house or my WIP with some final touches.

I put away everyday items (or clichés, adjectives, and adverbs) and replace them with something unique or festive. Sometimes I set out all my decorations or throw in all kinds of extra writing ideas.  I then stand back and start to edit so that only the really good pieces shine.

Next, it is time to show off that hard work.  I'll throw a party (or handout my WIP) and wait for the feedback.  With any luck, I'll have a nice present to unwrap and I'm done.  If not, repeat the process and try again.  Valentine's Day is just around the corner after all.  Funny how life reflects so much on writing.  I guess that is why it is important to keep it real.  Happy Revision Days!!

12 easy ways to support your soon-to-be-published author friend

I've had a number of friends recently ask what they can do to help as I get ready to launch my book next year. So I thought I'd write a post about it. :-) That, and over the past year I've had several friends release books and several more that are coming in 2015, and I've realized that there are lots of little things you can do to show your support and help spread the word about their books both before and after publication.

Of course the operative word here is support - while publishing a book is exciting, it's also nerve wracking and scary. Your writer friend is putting something they likely spent years developing out into the world for others to critique, and that can sometimes leave them feeling naked and vulnerable. So if you only do one thing, be supportive and remember that publishing a book doesn't mean overnight success.  It's hard, stressful and often scary work.

How you can help before the book launches:

1. Add their book to your to-read shelf on Goodreads.

Whenever you add a new book to a bookshelf on Goodreads, an alert goes into all of your Goodreads friends' news feeds, making this a great, low-involvement way to help build awareness for your friend's soon-to-be released book.  It takes less than a second and won't cost you a thing, while giving them some much needed additional exposure.

2. Vote for it on Goodreads lists.

Goodreads' Listopia has a list for just about everything - from "the best YA books" to "where for art thou grass," a list dedicated to covers featuring grass on the front (no joke).  Any Goodreads member can start a list, add a book to an existing list, or vote for an already added book to move it further up in the rankings.

To find out which lists their book is on, search for the title, click onto their page, and scroll about halfway down to the section "lists with this book."  For each list that includes your friend's book, click the "vote for this book" button next to the cover image. And viola!  You've just helped potential readers discover your friend's book.

3.  Post their cover to your social media sites.

When the cover for my debut was released in September, I was blown away by all the support I got from my friends.  I posted it to my Facebook and Twitter accounts, and within hours I had dozens of friends sharing it on their pages as well.  It was minimal work on their end, but it meant the world to me not only because of the extra exposure, but also because of the outpouring of support.

4. Retweet their promotional tweets.

A simple retweet goes a long way, and only takes a second.

5. Like the author's Facebook page.

Ditto to liking their author page - liking their page is an easy way to show support, and more likes also helps them establish legitimacy when potential readers stop by their fan pages.

How you can help after the book launches:

6. Buy their book (don't ask for a free copy.)

This one is always a little touchy, but here's the thing you may not know: your friend is only going to get about 10 copies of their book.  That's it. And every book they give away to a friend is a book they can't use for promotional purposes.

That free book they just gave you could have been used for a Goodreads contest that would have resulted in 50+ new readers.  She could have sent that copy to a local library to ensure her book gets added to the new release lists, or to a local independent bookstore to drum up interest in a book signing.

I get it. We all love to get free things. But it's important to remember that book publishing is a business, and publishing houses don't give authors very many copies for a reason. If your friend has any hope of making it as an author she's going to need to sell books, and every sale counts.

7. Review their Book on Goodreads, Amazon, Barnes and Noble, etc.

When it comes to book sales, word of mouth is the name of the game.  And every positive review helps increase your friends book sales.  It's also not just the star rating that matters, but the number of ratings.  It helps legitimize the author and their book.  A review is a gift that keeps on giving, and the more places you leave it, the more exposure you'll give.

8.  Reserve a copy at your local library and/or ask your local library to carry it.

When a library starts to get a long list of reservation requests for a book, it can lead to them ordering

more copies of that book.  Or, in the case of new authors and/or smaller publishing houses, the library may not even carry it until they start to get requests for it.

9. Ask your local bookstore where it's located.

This drums up attention for the book, and could even lead to a staff member selecting it for their monthly staff recommendations section.  And if your friend is with a smaller press, the book store may not have a physical copy in the store. If enough people ask about it, it could lead to them ordering the book and even displaying it in a prominent area of the store.

10. Recommend it to a book club.

If you or a friend belong to a book club who reads within the genre your friend wrote, why not pick their book for your monthly meeting?  You could even invite the author to the discussion for a live or Skyped Q&A session.

11. Recommend it to your friends.

What's the number one way you've discovered a good book?  Probably through a friend's recommendation. If you read and liked your friend's book, there is no greater gift than encouraging others to give it a try. That, and #7.

12. Be a supportive shoulder to cry on.

Publishing a book is scary.  These days simply having a publishing deal does not guarantee success - far from it in fact. There are over one million books published each year, which can make the task of promotion and breaking through the clutter feel damn near impossible. Your writer friend will be inundated with examples of other, more successful writers. They will receive negative reviews. They may not outsell their advance. Their second book might not get picked up. Sometimes, the best thing you can do is to simply be a supportive friend, and even if that doesn't feel like much, know that your friend will be eternally grateful.

If you liked this post, check out even more ideas from the blog Writers In The Storm here which was the inspiration for this post.

What are some other ways you've help your newly published friends promote their books?

YA Book Pick: Between Shades of Gray

Once a month, we choose an outstanding YA book to review. We want to spotlight books of interest to aspiring writers, as well as highlight some of our favorite books and authors!

This month's book pick is Between Shades of Gray by Ruta Sepetys. While not a new book this season, it's so good I just had to write about it.

Synopsis (from Goodreads):  Lina is just like any other fifteen-year-old Lithuanian girl in 1941. She paints, she draws, she gets crushes on boys. Until one night when Soviet officers barge into her home, tearing her family from the comfortable life they've known. Separated from her father, forced onto a crowded and dirty train car, Lina, her mother, and her young brother slowly make their way north, crossing the Arctic Circle, to a work camp in the coldest reaches of Siberia. Here they are forced, under Stalin's orders, to dig for beets and fight for their lives under the cruelest of conditions.

Lina finds solace in her art, meticulously--and at great risk--documenting events by drawing, hoping these messages will make their way to her father's prison camp to let him know they are still alive. It is a long and harrowing journey, spanning years and covering 6,500 miles, but it is through incredible strength, love, and hope that Lina ultimately survives.Between Shades of Gray is a novel that will steal your breath and capture your heart.

Highlights:  When historical fiction is done well, I love it, but it's not my first choice when out hunting YA fiction. That said, I read this book over a year ago and loved it so much that I gave it out to all my colleagues at work last year  for Christmas. They may have initially been disappointed/surprised/confused when they heard the title (so close to another Shades of Gray, of course), but soon they were sold as well.

The most obvious highlight for me was that the historical story Sepetys tells here is one that is significant, but largely unwritten. We have many touching accounts of the horrors of the holocaust, but the Lithuanian purging of intellectuals hasn't had as much publicity, but is absolutely fascinating and heartbreakingly sad as well. 

I also love Sepetys depth of thematic inquiry. When I heard her speak at SCBWI after the book came out, she talked about her research, and about spending time in a gulag recreation to prepare. She said that it had scared her how close to the surface we all are to becoming savage.  Those questions about our humanity swirl around the characters, and keep bubbling up in even the setting descriptions they are so thoroughly engrained in the book as it keeps sweetly probing into what makes us human.

Notes for writers:  Sepetys does a great job of understating the atrocities she presents. While many writers might have succumbed to the temptation to be dramatic and maudlin about the horrific conditions and experiences, Sepetys fleshes out the ordinary bits of life that occur in the midst of tragedy so well that the reader is forced to see the people as more human and the situation more complex. She also includes very ordinary thoughts on love and being a teenager in the midst of darker and harder questions, a balance that's difficult to get right, and that she nails.

A good read for: Fans of historical fiction (of course), but also anyone who enjoys deep thematic issues and subtle poetic writing.

Happy reading!

Keeping it Real Even When Broken

The other day, I'm out enjoying a nice fall day and playing a little football with a friend.  I jump to catch a ball and BAM, I land on it wrong.  Oh snap, something inside snaps.  The pain spreads like wildfire.  Right away I know it is broken.  I've done this before.  I go to the doctors and yup, my ankle is fractured.  I'm in a cast for the next three weeks and then the boot for another month.  So much for my off-season football training.  I'm spending the next two months hobbling around on crutches.  Maybe I can  get some writing done.

Writing?!  I haven't done much of that lately with school, football, and all.  Now that I'm laid up awhile, I see that broken bones and writing go through much the same process.  BAM a story idea hits you.  It spreads like a wildfire inside you.  Consumes you.  You have to write, but you also have to contain it. Mold it even. Once the cast comes off and you're done, you need another pair of eyes to diagnose the writing's status.  Maybe some beta readers or an editor.  Usually you need some more time to fix the problem.  So revise, revise, revise.  Polish that writing.  Once again you go back to an expert for another round of probing and if you are lucky, then you pass. It sounds like a lot of work.  It is.  But you know that.  It sounds painful.  It is.  But you know that too. But in the end it is fun and it is worth it because you and your writing come out stronger.  Broken bones and writing - each have a story to tell, but for a good, healthy one - it takes time. Don't rush it. 

In the meantime, here's a list of some of my favorite "doctor" sites:

www.writersdigest.com
http://writershelpingwriters.net -

Be Mindful of Your Social Media

You may have seen the story last week about the bestselling author who threw a public fit on Twitter after she didn't make it onto an end-of-year "Best Of" list. (I recommend skipping the comments section on that article, by the way!)

After reading reactions to this author's behavior, both from authors and non-authors, I have some mixed feelings. First of all, I think those end-of-year lists can have much more impact on a book's popularity and sales than the article linked above says they do. But I also don't think this justifies the author's behavior. While she later backed down and said "For better or worse (and certainly worse today), I made the foolish mistake of venting in public about my disappointment," her rant is preserved on the internet for anyone to see.

Only time will tell if the outburst loses this author readers, but either way it's a good reminder of the fact teachers and parents attempt to drill into the heads of young people: what you put on social media can stick around for a long, long time. Your Facebook status updates, tweets, and blog posts will likely be floating around in one form or another ten years from now. Personally, I'm taking this as a reminder to be mindful of the impression I want to project to my future readers.

Has an author's social media persona ever turned you off (or conversely, made you want to pick up their books)?

New Year Countdown

Now that NANOWRIMO is officially over and Black Friday, a distant memory, we may find ourselves slowing down to prepare for the onslaught of holiday parties, Christmas cheer and New Year's bubbly.  It's hard to dedicate oneself to writing when there's a tray full of reindeer cookies and spiked egg nog just screaming your name.

You may feel that familiar tingle of guilt creeping up the back of your neck.  You think to yourself "I really should be writing." Perhaps you should be, but sometimes, it may also help to take the time to reset and rest that crazy constantly working brain of yours.  Relax, rewind and prepare for a strong start to 2015.

Marc Chernoff, from the blog MARK AND ANGEL HACK LIFE has provided us with a great list of 30 things to let go of before the New Year.  It's a pretty extensive list and some are more relevant to me than others, but if I'm able to even let go of one or two of these, then that's a pretty big step in the right direction!

A great place to think about your list of things to let go would be in your "white space".  What's my white space? You might ask. Dan Blank describes it as "a place where we discuss the possibilities of what can be; where bad habits are negated; and where we honour the need for the space in between other things in our lives."  For him, naps are one way that he experiences White Space in his life.  For me, I'm going to be honest, I'm still trying to figure that out.

Time flies by fast though and I'm sure as soon as you've had a chance to unwind (in my case, I'm hoping for a massage and a glass of wine) and think about how you're going to tackle the new year, you'll be kissing your loved one(s) and wishing them a Happy New Year!  So to make sure you're well prepared for that fateful hour when your New Year's resolution begins, I'll leave you with Joel Friedlander's 20 ways to become a more production writer.  I know I'm going to be clicking back to this link sooner than later!

Don't Give Readers a Reason to Use Their Social Media Megaphones

A few months ago I had some jewelry stolen out of my hotel room.  I'm a big believer in that old saying "you can catch more flies with honey than vinegar," so despite being upset I did my best to act calmly and rationally. I spoke politely to the general manager, who apologized and led me to believe I would be compensated for my losses via their insurance company.  I walked away feeling that the situation had been handled justly, and awaited the reimbursement check I'd been promised so I could replace my missing items.

Imagine my surprise when I received an impersonal letter in the mail telling me that my claim was denied and there would be no reimbursement.

I was livid.  I work in marketing, so when faced with a situation where I'm treated poorly as a consumer, it really chaps my hide.  Customer service matters, and in this situation I felt that a brand I trusted behaved badly, so I crafted a letter to the GM outlining my plans to post my experience to Facebook, Twitter, LinkedIn and my undergrad and graduate university alumni networks.

Yes, I thought it was important that my colleagues and friends here about my experience. But I was also pissed. Not just because of the missing jewelry, but because of the way I'd been treated.  This hotel chain had essentially poked a bear and prompted me to lash out by using my pretty sizable social media megaphone.

Do not give your readers a reason to use their social media megaphones about you in a negative way.

Many of you likely saw this article making it's way around the blogosphere in October, in which an author tracks down a woman who negatively reviewed her novel.

There's been a lot of debate about whether people agree with this author's actions or not. I'm not here to debate that, though my views on the matter will become apparent very quickly.  I want to share my thoughts on 1) why commenting on a negative review can do more harm than good and 2) why negative reviews can be good for business.

Don't poke the bear

Simply put, when you comment on negative reviews you risk poking the bear.  You are essentially telling that reviewer that they are wrong, and that their opinion is not valid and/or does not matter. If that person happens to be an avid reader and reviewer, that may be pretty upsetting. So upsetting that they lash out and do more than just write a negative review.

Take my jewelry story as an example.  If they had handled the situation like they'd initially promised, I wouldn't have done anything negative.  In fact, I might have felt more positive about the hotel chain because they handled the situation fairly and professionally. It wasn't until I felt like I had been unfairly treated that I wanted to retaliate.

Your negative reviewers are the same way. Leave them alone, and they will just be one negative review in a sea of other reviews.  Make them feel like they are being unjustly treated, and they will use their social media megaphones to make sure people hear about it.  You'll get added to Goodreads lists like "Writers Who Respond to Negative Reviews" that put not just your book in a negative light, but also your brand.

Don't do this.  Don't give them a megaphone that shines a negative light on you.  Especially if you plan to write other books in the future. That negative light has implications beyond the sales for the one book they reviewed.

Did you know that negative reviews can actually help sales?

Yes, you read that right. In the world of product marketing, negative reviews can actually help sales.  And I would argue the same is true for books.

First, people who leverage reviews to make purchase decisions read multiple reviews at various star levels. Which means that while potential readers might stumble upon that one-star soul-crushing rant about your baby, it's not the only review they'll read. And all those positive reviews you received become counter points in the potential buyer's decision making process.

Second, the why behind the negative review is more important than the star rating, and can actually lead to more sales.  Let's say Suzie Q hated that your book had a love triangle in it.  Maybe Jennie J LOVES love triangles, and when she reads Suzie's negative review, it triggers her to  buy your book even though Suzie only gave it one star.

I can personally tell you that I have purchased books based on negative reviews multiple times, because the exact thing the reviewer hated is what I love to read.

And here's another fun fact for you: there is data suggesting that negative reviews can actually make the glowing reviews more believable.  That's because consumers sometimes question a "perfect" score, because it's suspicious. What if the book was only reviewed by the writer's friends and that's why they're all so positive?  What if this is just the publishing house posting reviews for the author, or they're paying people to review?  While most reviews aren't fabricated, there is something suspicious about a perfect five star score.  Which means that the one star review you received may prompt someone to buy your book because it makes the good reviews more believable.

Nobody, not even the J.K. Rowlings of the world, is beloved by all.

So why don't you tell us the name of that hotel chain, Stacy?

Because they ultimately handled the situation properly, with a profuse apology for the way I'd been treated, proper compensation for my missing items, and a promise that they will be more vigilant with future customers to ensure they have a way to safeguard against theft in the future.

And in the end, that's all I really wanted. Even if it took the threat of negative PR to get there.

If you've ever done fundraisers, then you can promote your book.

Congratulations!  You're done!  NaNo is over and it is time to start editing, but before revision it might be a good idea to think about marketing.  That's right marketing.  It is never to early to start "selling" your book.

For some of us, writing is the easy part, but "selling" ourselves is a bit trickier. So what to do?

Well, if you've ever done fundraisers, then you already know how to promote your book. I found this out recently when I won a singing competition to Carnegie Hall.  Out of thousands of people, I won a tenor spot in an all High School Honors Choir performance at Carnegie Hall.  The catch? I have to pay my way.  Thus, the fundraising campaign. That's when it hit me.  Fundraising and promoting one's book are pretty similar.  Here's what I learned:

1. Start early - get the word out there to create interest in your project so that people have time to  
     think about it.

2. Establish goals and timelines

3. Try many methods - social media, online, cold calls, booths, etc.

4. Promote
    * Post signs, flyers, & posters
    * Write a press release to the local newspaper, television, and radio stations

5. Use friends as networks

6. Have a party or book launch

7. Be professional

8. Be friendly.  Smile.  Be ready to talk about yourself

9. Set up a table at a craft fair, library, grocery store, etc. and do the following:
    * Stand - so that you are easy to approach
    * Bring a blown up poster for your stand so that it can be seen from far away
    * Decorate table to attract interest
    * Have giveaways like bookmarks, pens, or candy

These are just a few examples.  What works for you?

If you've ever done a fundraiser, then you can promote your book

Congratulation!  You've done it!  NaNo is over and it is time to start editing, but before revision, it might be a good idea to think about marketing.  That's right marketing.  It is never too early to start "selling" your book.

For some of us, writing is the easy part, but "selling" ourselves is a bit trickier.  So, what to do?

Well, if you've ever done fundraisers, then you already know how to promote products.  I found this out recently.  I won a signing competition allowing me to perform as a Tenor at Carnegie Hall.  The catch?  I have to pay my way.  That's when it hit me.  Fundraising and promoting books are pretty similar.  Here's what I learned:

1. Start early - get the word out there to create interest in your project so people have time to think
    about it.

2. Establish goals and timelines

3. Try many methods - social media, online, cold calls, etc.

4. Promote

    * Post signs, flyers, and posters
    * Write a press release to the local newspaper, radio station, and television station

5. Use friends as network

6. Have a party or book launch

7. Be professional

8. Be friendly.  Smile.  Be ready to talk about yourself.

9. Set up a table at a craft fair, library fair, grocery store, and the following:

     * Stand so that you are easy to see and approach
     * Bring a blown up poster that can be seen from far away
     * Decorate table to attract interest
     * Have giveaways like bookmarks, pens, or candy

These are jus a few examples.  What works for you?