His # 1 strategy is to tell the truth - you know keep it real. This makes the story so much more . . . well real.
His # 4 strategy also touches on the idea of keeping it real. When writing, he suggests to pretend as if you are writing a letter to a person that you know. This will help to make your writing more personal and help you connect with your target audience.
For more detail check out the article at:
www.inc.com?glen-leibowitz/8-simple-writing-strategies-that-helped-king-sell-350-million-books.html
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